World Spine Day 

World Spine Day is held globally on October 16 each year in order to raise awareness about spinal health and spine disorders. World Spine Day offers lots of opportunities for organizations and individuals to get involved.

This year, World Spine Day focuses on "BACK2BACK", highlighting ways people can help their spines by staying mobile, avoiding physical inactivity, not overloading their spines, and adopting healthy habits like weight loss and smoking cessation. 

Get involved for a chance to win a $100 Visa gift card 

To celebrate World Spine Day this year, ACAC members are invited to share why they stretch. Between July 19 and September 1, 2021, members and their clinic can submit a photo or video of you performing a stretch in a recognizably Alberta location, with an explanation of why you stretch for a chance to win a $100 Visa gift card! 
The contest closes on September 1, 2021, at 4 p.m., and the winner will be contacted on September 8.
Submitted content will be featured in ACAC World Spine Day promotion, on our website, across our social media, and in our newsletters.

Past campaigns


Held annually on October 16, WSD is an international day to raise awareness about spinal pain and disability and promote spinal health. This year and as Albertans continue to forge ahead through the pandemic, these efforts are more important than ever and captured by the theme of getting “Back on Track.”
This year's theme aimed to inspire Albertans to return to a healthy balance of activity for their spines. For some of us, the pandemic led to a drastic reduction in activity, while for others, a drastic increase in activity. One way or another, the pandemic has dramatically changed how we move and use our bodies, and inadvertently increased incidences of back and neck pain in people working from home.

See the ways we promoted 2020's World Spine Day below!




Media spots

ACAC-developed toolkit