MEDIA RELEASE
For immediate release:
October 4, 2016

Straighten Up & Move this World Spine Day!
Alberta’s chiropractors encourage Albertans to reach for better posture

Edmonton, AB – Straighten up and move this October! In support of World Spine Day on October 16, Alberta’s chiropractors encourage all Albertans to treat their bodies to Straighten Up Alberta, a free stretching program designed to improve posture and spinal health.

Poor posture and inactivity are major contributors to the development of back pain and other spinal disorders. According to the World Health Organization, one in four adults and over 80 per cent of adolescents are not active enough. In addition to sedentary behaviour, many back aches and injuries are the product of having poor posture while doing everyday activities, such as hunching over phones, lifting kids, slouching on the couch or carrying groceries. Workplace conditions such as sitting for long periods of time or performing physical tasks can cause additional stresses.

“Taking the time to move your body and strengthen your posture can go far in protecting your spine against everyday challenges,” says chiropractor and ACAC President Dr. Chad Kulak. “Not only is strong posture essential to pain and injury prevention, it can have a lot of other benefits such as stress reduction, improved energy levels and improved self-image and confidence.”

Straighten Up Alberta (SUA) is a free public education program offered by Alberta’s chiropractors, designed to increase self-awareness of posture and guide Albertans in strengthening their posture to improve spinal health. The SUA program is easy to perform, takes only minutes and can be easily incorporated into everyday life.

Visit www.straightenupalberta.com/wsd to access the program, check your posture and to find more information. Please click here to download a World Spine Day/Straighten Up Alberta fact sheet and backgrounder.

The Alberta College and Association of Chiropractors regulates the chiropractic profession in Alberta under the Health Professions Act. The ACAC is committed to protection of the public by ensuring accountability and improving Albertans’ health and well-being. www.albertachiro.com

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Media contact: Brittany Ayotte | Coordinator, Public Relations
Alberta College and Association of Chiropractors
P: 780-420-0932 | C: 780-709-8025 | E: bayotte@albertachiro.com

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